Aarong – Bengali for 'Town Fair' – is Bangladesh's most
prominent way of life retail chain. This moral brand started in 1978 as an
unassuming intends to engage country craftsmans to transcend destitution.
Today, with 15 retail locations crosswise over Bangladesh and more than 100
form and way of life product offerings, Aarong bolsters 65,000 craftsmans with
reasonable terms of exchange. Changing the retail business with exclusive expectations
for quality and masterfulness, this famous brand mixes the conventional with
the contemporary in ways thatnever stop to win buyer appealboth at home and
abroad. In 1976, when BRAC– the world's biggest improvement association – drew
in few provincial ladies to deliver makes, their lone purchasers were a couple
scattered retailers in Dhaka. Weeks, even months would go amongst supply and
installment, until BRAC interceded and built up Aarong to pay the rustic ladies
for their products on time. In the course of recent decades, Aarong has cut out
a remarkable market fragment for crafted works, resuscitating Bangladesh's rich
legacy and affecting the lives of more than 325,000 individuals through 850
little business people and the Ayesha Abed Foundation. The establishment goes
about as Aarong's creation center point, where craftsmans discover business and
access to BRAC's all encompassing backing including, maternal medicinal
services, cleanliness mindfulness and sponsored lavatories, small scale credit,
legitimate guide, day administer to their youngsters. From dirt pots to
precious stone gems, and silk and cotton textures to metal and cowhide stock,
Aarong's immeasurable scope of creative items, supported by a vigorous store
network and dissemination arrange, makes Aarong genuinely a family mark in
Bangladesh. Its developing nearness outside of Bangladesh – through reasonable
exchange systems and the online shop– keeps on expanding the market for
Bangladeshi artworks comprehensively, making more open doors for craftsmans to
secure their deep rooted workmanship and employments.
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